Automotive is a billion dolar economic sector with high competition, therefore the companies invest lots of money to make themselfes one step ahead from other companies. For instance, with augmented reality application, Ferrari can configure models’ colors, trims, accessories in showrooms and present to customers. By this way, customers can see configured version of car and have better idea what they will order.
Augmented reality has other applications in automotive sector. For example, Hyundai has released an augmented reality application as a user manual of one of model. With this application user can learn some procedures (changing tires, engine meaintenance, etc.) in virtual 3d world.
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